AI, explained in plain English
for the people paying for it.
I write down what breaks when teams put AI into production, and what to check before it does.
What I write about
Writing
Every piece opens with the answer.
Plain-English explanations of what breaks when teams put AI into production. The answer sits in the first paragraph and every claim links to its source, so you can act on it without a technical background.
Read the articles
For founders · 28 Sept 2026
How AI Agents Will Reshape the Internet
AI agents pursue a goal on their own: they plan, use tools, and hand work to other agents through protocols like MCP and A2A. Bots and agents now make up most web traffic, so websites, jobs and governance have to be built for machines as well as people.
16 Sept 2026 – Baseline
10 questions · 3 models
0 / 10
0 of 30 answers named this site.
“How do I check if my AI-built app is secure?”
ChatGPT named owasp.org, snyk.io and veracode.com. Not this site.
“What is a forward deployed engineer?”
Claude named palantir.com, levels.fyi and reddit.com. Not this site.
The open experiment
I publish the score even when it is zero.
Every month I ask ChatGPT, Claude and Perplexity the same 10 questions and write down whether they name this site. The zeros stay up. That is the point.
See the scoreboardPut the ideas to work
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Explore the products I’ve built, find practical learning resources, or work with me on your next decision.
Plain answers to fair questions
Non-technical founders and anyone else paying for AI inside a business. If you are deciding whether to build, buy or ship an AI feature, it is written for you.
No. Every article opens with a plain-English answer you can act on, and every claim links to its source. The detail underneath is there when you want it.
Yes, all 12 of them. No email address, no sign-up: the download starts when you click it.
LinkedIn, and only LinkedIn. There is no contact form and no email address here, because a form that lands in an inbox nobody watches is worse than no form at all. Connect and send a message and it reaches me.
Because a scoreboard you only publish when it flatters you is marketing, not proof. Every month the same 10 questions go to ChatGPT, Claude and Perplexity, and every result stays up.